For Creators · Creator Representation
You've built an audience. Let's build a career.
We represent a select group of emerging African creators with a distinct voice and the ambition to turn attention into something that lasts.
What representation looks like
We're in your corner, for the long game.
Positioning & personal brand
Get clear on what you stand for, who you're for and why they should care.
Career & growth strategy
A plan for the next post and the next three years.
Brand partnerships
Deals that fit who you are, not just whoever's paying this week.
Negotiation & commercial support
Fair rates, clear contracts, no awkward chasing of invoices.
Partnership management
Briefs, timelines and approvals handled, so you can create.
Professional development
The skills to run your creator work like the business it is.
Industry access & networking
Rooms, events and people you wouldn't reach on your own.
Long-term career planning
Products, platforms, speaking, books: what comes after the content.
The Shift
How we grow creators.
Every plan we build moves you along the same path: followers to community, attention to trust, content to influence, campaigns to partnerships, visibility to value, and one-off deals to a sustainable career.
- Followerstocommunity
- Attentiontotrust
- Contenttoinfluence
- Campaignstopartnerships
- Visibilitytovalue
- One-off dealstoa sustainable career
Our framework
Seven steps from foundation to legacy.
Foundation
The basics in place.
Identity
Know who you are.
Positioning
Know where you fit.
Visibility
Get seen by the right people.
Trust
Earn belief.
Impact
Move people to act.
Legacy
Build something that outlives the trend.
Who we look for
Follower count isn't the test.
We look for creators with:
- A distinctive voice you'd recognise with the sound off.
- A growing audience that actually trusts them.
- Clarity, or curiosity, about what they stand for.
- The ambition to build a real career, and the consistency to back it up.
How it works
Four steps to representation.
Apply
Tell us about you and your work. Takes about five minutes.
Let's talk
If it feels like a fit, we'll set up a call to get to know each other.
Build your plan
Together we map your positioning, goals and the opportunities to go after first.
Grow together
We represent you, manage partnerships and keep pushing toward the bigger picture.
FAQs
Good questions.
Do I need a certain number of followers?
No. We care more about your voice, your community and your consistency than a number.
How does representation work financially?
We'll walk you through our model openly on our first call, before anything is signed.
Do you only work with creators in Lagos?
We're based in Lagos and work with creators across Africa, with Ghana and Rwanda next on our map.
What kind of creators do you represent?
Lifestyle, fashion, food, art, education, business, culture and more. If you have a distinct voice and a community that trusts you, apply.
I'm not ready for representation. Can I still be part of SIA?
Yes. Join Influence Lab, our creator community, and grow with us.