About SIA
We're building what Africa's creator economy has been missing.
Shaping Influence Africa is a creator representation and influence company. We help emerging creators grow sustainable careers, and help businesses use creator partnerships with strategy, not guesswork.
Who we are
Talent isn't the gap. Structure is.
Africa has no shortage of talent. What it often lacks is the structure around it: representation, education, fair deals and partners who understand that a creator's audience is a relationship, not a billboard.
So we work on both sides. We equip creators with the knowledge, tools, opportunities and representation to move from being visible to being genuinely influential. And we help MSMEs, brands and organisations find the right creators and build campaigns that go beyond reach, toward awareness, engagement, conversion, sales and growth.
Our mission
To equip emerging creators to grow from influencers into influential people, and to help MSMEs, organisations and brands harness creator influence for real growth and results.
Our vision
To become Africa's leading creator representation and influence company: a continent-wide ecosystem where creators are equipped, represented and positioned for lasting influence, and where the businesses and organisations working with them see real impact.
What we believe
Visibility is not influence.
Going viral is not a strategy. Followers are not a community. And a post is not a partnership. The goal isn't simply to grow an audience; it's to build something valuable with it.
The Shift
- Followerstocommunity
- Attentiontotrust
- Contenttoinfluence
- Campaignstopartnerships
- Visibilitytovalue
- One-off dealstosustainable careers
For brands, that means treating creators as strategic partners who can influence behaviour and drive outcomes, not as media space. For creators, it means knowing the value of what you've built and protecting it.
How we'll know it's working
We don't measure success in followers either.
We'll judge ourselves by:
- Creators who build careers that last.
- Creators who become trusted voices in their communities and industries.
- Businesses that grow because of creator partnerships.
- Brands that get meaningful results from strategic campaigns.
- Organisations that reach people in more relevant, compelling ways.
- A community that grows through Influence Lab.
Meet the founder
Built by someone who's been on both sides.
Adeoti Osifeso has spent her career helping organisations tell stories that move people. SIA is where that work meets the creators shaping culture.
Where we're going
Lagos first. Then the continent.
We're starting in Lagos and growing into Ghana and Rwanda next. By 2030 we want SIA to be a Pan-African creator network: representation across multiple markets, Influence Lab across the continent, a full creator academy and campaigns with leading African and international brands.
- NowLagos, Nigeria
- NextGhana and Rwanda
- By 2030A Pan-African creator network