
Featured creator
Oghenefejiro Iwo
Creative Art / Art Illustration · Lagos
The artist behind Instincts Illustrations
Africa's Creator Representation Agency
Africa's creators, seen, trusted, valued.
We represent emerging African creators and help brands, businesses and organisations work with them properly. Less chasing numbers. More building something that lasts.
Pick your door
Creators need more than visibility. Businesses need more than influencers. We sit in the middle and make the partnership work for both.
You've built an audience. Let's turn it into a career, with representation, strategy, brand deals that fit, and a community that has your back.
See how we represent creators I'm a brand, business or organisationYou don't need more posts. You need the right voices, a clear idea and a campaign that moves people to act. We build that with you.
See how we work with youWhat we believe
We exist so that Africa's creators are not just seen, but valued.
Influence is the ability to shape what people think, feel, choose and do. You can't buy it by the thousand. It's built through trust, credibility, relevance and consistency. That's the work we do, with creators and with the businesses that partner with them.
What we do
We represent a select group of emerging creators: positioning, strategy, brand partnerships, negotiation and long-term career planning.
Representation For all creatorsOur creator community. Monthly sessions, workshops, expert conversations and real-life events where creators learn, connect and grow together.
The Lab For brands & MSMEsCreator campaign strategy and management for brands and MSMEs, from the first idea to the final report.
Advisory For organisationsCreator campaigns for organisations and causes, making important messages relatable, relevant and actionable.
RippleOur creators
Distinct voices. Real communities. Creators who know what they stand for.
Meet the founder
Adeoti Osifeso has spent her career helping organisations tell stories that move people. SIA is where that work meets the creators shaping culture.
“Visibility gets you noticed. Intention gets you remembered.”
[Short quote from a creator or client about working with SIA.]
[Name, role]
Journal
Ideas, analysis and practical playbooks on the business of being a creator in Africa.
We shape influence.