Africa's Creator Representation Agency

Visibility is not influence.

Africa's creators, seen, trusted, valued.

We represent emerging African creators and help brands, businesses and organisations work with them properly. Less chasing numbers. More building something that lasts.

Followers to communityAttention to trustContent to influenceCampaigns to partnershipsVisibility to valueOne-off deals to sustainable careers

What we believe

Influence is earned, not counted.

We exist so that Africa's creators are not just seen, but valued.

Influence is the ability to shape what people think, feel, choose and do. You can't buy it by the thousand. It's built through trust, credibility, relevance and consistency. That's the work we do, with creators and with the businesses that partner with them.

Read what we stand for

Our creators

Meet the voices.

Distinct voices. Real communities. Creators who know what they stand for.

We're building our roster. Could it be you? Apply to become one of our creators
Adeoti Osifeso, founder of Shaping Influence Africa

Meet the founder

Built by someone who's been on both sides.

Adeoti Osifeso has spent her career helping organisations tell stories that move people. SIA is where that work meets the creators shaping culture.

“Visibility gets you noticed. Intention gets you remembered.”

Meet Adeoti

[Short quote from a creator or client about working with SIA.]

[Name, role]

Journal

Notes on influence.

Ideas, analysis and practical playbooks on the business of being a creator in Africa.

  • Under the Influence
  • The Creator's Playbook
  • Creator Spotlight
  • Influence, With Intention
  • The Business of Influence

Let's build something people actually believe in.

We shape influence.